Track clicks and sales after tag updates

Separate traffic from conversion

This helps you measure whether a tag update worked. Clicks show interest, and sales show conversion, which means a visitor completed a purchase.

Record a clean baseline

1. Record baseline clicks and sales before changing anything.
2. Apply updates to a limited group of listings and note the date.
3. Check results after a reasonable window instead of day-to-day fluctuations.
4. Keep updates that improve both visibility and sales quality, not just raw traffic.

When clicks rise but sales do not

If clicks rise but sales stay flat, your mismatch is usually pricing, photos, or clarity. Address those first, then retest tags.

Reset your measurement window

If the numbers are unclear, use launch week basics to reset your measurement cadence.